Critical Marketing Ideas for eCommerce Website Design
An eCommerce website is built specifically to enable sales. Nonetheless, an inappropriate eCommerce web design usually blocks the realization of its objective. Fortunately, you may utilize the marketing tips provided below in the design of your internet retail site to improve turnover and have a meaningful web presence.
Post High-Quality Product Photos
Providing high-quality images for each product you’re selling can make all the sales difference. Take into account that online marketing is currently happening at a time of highly fashionable image sharing. Pinterest, an idea-sharing online board, is becoming very popular with each passing day. Facebook, which is the most popular social network, gives precedence to images in its news feed. Therefore, you have to deploy stunning images for your eCommerce products if you need to take full advantage of your social media marketing. Your social media (Facebook, Twitter, and Instagram) fans will gladly share and help market your products if portrayed well visually.
Category Landing Pages Merit Some Consideration
You may have a perfect home page for your eCommerce website, but never ignore the importance of your category landing pages–some core elements of the leads-to-sales process. Visitors directed to your online store through search engine optimization (SEO) reach the category landing pages first. Any leads obtained via your Pay per Click (PPC) ads marketing will similarly find the landing pages before others.
It’s important that your category landing pages have the right design and features speed up conversion rates. You can achieve that in many ways, including deploying a descriptive title or featured products section. You could also deploy great, winning content, summing it up with a call-to-action.
Give Due Consideration to the Shopping Cart
Many designers of online retail systems blunder when they fail to see shopping carts as adding much beyond transactional utility. Yet, the shopping cart is also where so many potential buyers unnecessarily jump out of the conversion funnel. Thus, it’s vital for the cart design to incorporate usability so that shoppers have an easy time making purchases and reaching the check out phase. Graphic design should be excellent and aligned with your branding. In addition, host your own shopping cart, as third-party options will discourage purchases.
Include Trust Signs
While online retail has been practiced for some time, there are shoppers, particularly the older generation, who don’t use them. A lot of them have trust issues with making online payments. You may face this challenge, even as a reputable offline retailer if now is when you’re attempting to make inroads online.
You may win the confidence of the doubtful shopper by providing trust symbols. For instance, you may have customer logos and professional medals. Checkout may be boosted with the VeriSign or MacAfee symbols.